Hear from our Chair, Gary Shaughnessy, on the launch of our latest Time for Can campaign
We’re launching our Time for Can campaign to get Parkinson’s understood and fund research breakthroughs. Our Chair, Gary Shaughnessy, talks about the campaign, why we’re doing it and how you can get involved.
In November we launched our second Time for Can campaign, aiming to raise vital funds for Parkinson’s research and increase understanding of the condition. We want to highlight the urgent need to continue to push for new treatments and research into a cure, and every penny raised will go to Parkinson’s research.
Time for Can: building on 2020
This campaign is built on last year’s Time for Can campaign, where we launched our first TV advert in 10 years. It helped us increase understanding of Parkinson’s, with 210,000 people who didn’t know about the condition learning more, and raised an impressive £500,000 to help fund our groundbreaking Parkinson’s research.
Watch this year's 30-second advert.
We also have 4 10-second adverts, which highlight the stories of 4 people with Parkinson’s: Clare, Hema, Matt and David.
We know that some members of the community found last year’s TV advert difficult to watch. We’ve listened to your feedback and made some changes based on what you told us. While showing the hard-hitting reality of living with Parkinson’s to increase the understanding of those who haven’t experienced the condition first-hand, we also show the incredible resilience of the community, and the hope of groundbreaking research that’s happening right now.
Myself and Dave Clark, well-known sports presenter and fellow member of the Parkinson’s community, met up to chat about the campaign:
Ways to get involved
Alongside the TV advert, there’s lots of other activity on social media, web and in our November appeal. Our work tells the real-life stories of people with Parkinson’s, as well as making people aware of progress happening in Parkinson’s research right now.
And there are other activities to get involved in, too:
Come along to St Pancras Church, or join virtually from the comfort of your own home, for a jam-packed night of festive entertainment! Expect musical performances, readings and some familiar faces to get you in the Christmas spirit, including Paul Mayhew-Archer, Jane Asher, Timothy Bentinck and more!
Run 5km, 10km or 20km between 11 and 17 December to contribute towards a combined total distance of 1,406km to power our virtual Santa’s sleigh the distance across the UK.
How, where and when you run is up to you!
Take part and donate to Parkinson's UK via The Big Give, which runs for 1 week from Giving Tuesday (30 November), and help us raise £60,000.
The Big Give is the UK’s largest match funding campaign and anything you donate to us using the platform will be matched and have double the impact.