How we use Google Analytics
We use Google Analytics in the following ways:
- Remarketing – which is showing you our advertisements on other websites you visit later.
- Google Analytics Demographics and Interest Reporting - we use data from Google's Interest-based advertising or third party audience data (such as your gender and websites that interest you) with Google Analytics to help us understand how to target our advertising.
Google Analytics collects only the IP address given to you when you visit our website. We do not use this information to try to identify you.
Google Analytics employs cookies to collect data about how visitors are using websites. Google Analytics uses only first party cookies for data analysis. This means that the cookies are linked to a specific website domain, and Google Analytics will only use that cookie data for statistical analysis related to your browsing behaviour on that specific website. According to Google, the data collected cannot be altered or retrieved by services from other domains.
We may also engage one or more third party service providers to provide online advertisements on our behalf.